About keepful

keepful Makes You The CREDIBLE, Go-To Professional Bookkeeper & Accountant

Heidi Ryder - keepful's owner

Our Story

At keepful, we believe that bookkeepers & accountants deserve more than just tools — they deserve a business that supports the life they dream of.

Founded with the mission to empower bookkeepers and accounting professionals, keepful provides the systems, structure, and support to help you grow, scale, and streamline your business — without burning out or getting buried in admin work.

In 2025, keepful entered an exciting new chapter under the ownership of Heidi Ryder, a bookkeeping professional and former Chief Subscription Officer at Bookkeepers.com. With years of hands-on experience supporting thousands of business owners, she brings a renewed focus on practical tools, community connection, and real business results.

Whether you're just getting started or ready to scale, keepful is here to support your journey with resources designed by bookkeepers, for bookkeepers — so you can build a business that gives you freedom, flexibility, and fulfillment.


Let’s grow your business, your way.

the keepful team

The Team

The keepful team shares a love of teaching, marketing, and helping others. Each member of the team also manages their own successful bookkeeping business. We understand the industry from the inside out.

the keepful purpose

The Purpose

The unique abilities that make you a great bookkeeper mean you probably don't enjoy (or maybe even abhor) the marketing & tech aspects of your business. But that's what we love the most...marketing and automation!

the future of keepful

The Future

While AI and technology improvements won't fully replace humans, bookkeepers that embrace tech advances will replace businesses that do not leverage automation. keepful is the all-in-one solution to your tech headaches.

See keepful In Action

Watch this video to see what all we've built for you in keepful. And that's just the beginning! If you have questions about how keepful can automate the processes in your business, schedule a time to chat with us!

FAQ's

You've got questions? We've got answers...

Can keepful collect e-signatures?

Yes! We recently released the e-signature feature included in your keepful account. Customize your branded documents and all you have to do is send them off for an electronic signature!

Can I process payments through keepful®?

Yes! keepful has a native integration with Stripe, NMi, Authorize.net, and PayPal. No more connecting things together haphazardly with zaps.

What if my processes are a little different?

Your keepful account comes with done-for-you customizations. If your processes vary from what is already customized, we can tweak the automations, pipelines, etc. to fit your specific client journey.

Does keepful bring leads to me?

Not exactly. keepful provides you lots of different ways to raise brand awareness and wow your prospects from the first impression. However, keepful is not a lead generation service.

What other apps do I need with keepful?

Wait, other apps exist?! All jokes aside. The only apps you'll need are ones for your client deliverables, i.e. Keeper, a project manager app, or something similar. Speaking of Keeper, we have an integration that can trigger when a client signs and pays.

What if I already have a website?

That's great! The landing page that comes with keepful is an additional tool that works in conjunction with your website. The purpose of your website is to raise brand awareness. The purpose of the landing page is to have one call to action - scheduling a consult with you.

Do I need a scheduler, like Calendly?

Nope! Anything that Calendly can do, keepful can with more customizable follow-up automations.

Still have questions?

Send an email to [email protected]. You can also schedule a time to chat so we can answer your questions live!

keepful marketing automation

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